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In the current economic climate you need to be sure you're using your website to it's full potential. The simple fact is in today's online world, Google is king and if your website isn't showing up on it's first page you may as well not have a website at all!
As a business owner, you understand the importance of getting your website listed 'organically' on the first page of Google when your relevant keywords are searched.
After all, most web surfers do not look beyond this first page when looking for information, products, or services on the internet. So, if you aren't on that first page, you aren't likely to bring in much new business.
Search Engine Optimization is important and cannot be neglected if you want to take your business seriously.