Should your website's design be updated?
Your website has dated graphics
If your website still has old design techniques, that are...well...just obviously old, then you may need a complete revamp! Today's websites must be more customer focused with the aims of communicating with visitors, not scaring them away. Remember, that when a visitor is on your website...they are here by choice. You've already got their attention. Now all you need to do is communicate.
Your website's aesthetic appeal
Maybe your past designer didn't understand your design fundamentals, had an unconventional design style and basically just didn't listen to your specific requirements. If your website is that "way off mark" from the rest of the websites out there, that may not be a great thing. Whatever you paid for it, its already cost you too much.
Your website aims
A business website is completely about your visitors, your customers and their goals. Your customers/visitors care about one thing. What's in it for me? Answer that question, and you'll be rewarded with a flood of new customers.
You can't find what your looking for on your own website
We're amazed at how many websites have dysfunctional or no navigation at all. No clear links, 10 clicks to find what you're looking for, etc.
The leads aren't coming in like they used to
Your website used to perform so well. You used to get phone calls and emails every day. Now you're lucky if you get one a month. If that sounds like your current situation, it's time to open the analytics program, take a serious look at your competition, and redesign your website.
It's more than 2 years old
Unlike wine, websites don't become finer with time. Society, business, technology are all rapidly changing dynamics. A website must keep up-to-date with what's happening in the world.
Your website is still completely in 'Flash' and takes forever to load
A few years ago, flash technology, was still new. As Internet speeds were increasing, it seemed amazing. With the new flash improving, designers could do all sorts of smart things, including building an entire website in Flash! What a waste! If you're a business, people want fast load times, interactivity, and useful information. Today, flash has evolved, with externally loaded graphics and animations, an experienced flash designer can really add that extra polishing touch to your website. Remember, flash has to be used carefully and strategically to achieve the best results.
Search engine friendly?
a. You can't be found in any search engine - even when you type in your company name
b. You're in the top results under search terms no one searches for
c. You're found under broad search terms that bring traffic, not business to your website
I wouldn't buy from my own website
Take a good look at your website. Be honest, if you just stumbled upon your website, would you buy from it? Would you trust that your private information would be guarded? That the company has the ability to deliver the product or service they're advertising? That the price is fair and is a good value?
If only they could find a phone number or some way to place their order
No clearly marked contact methods, online form(s), email, telephone numbers = no customers! It's amazing how many websites haven't thought everything through...give us a call on 0207 193 25 24 and see how we can help you...